Management - Concept, Process, Theories and Approaches, Management Roles and Skills Functions - Planning, Organizing, Staffing, Coordinating and Controlling. Communication - Types, Process and Barriers. Decision Making - Concept, Process, Techniques and Tools Organisation Structure and Design - Types, Authority, Responsibility, Centralisation, Decentralisation and Span of Control Managerial Economics - Concept & Importance Demand analysis - Utility Analysis, Indifference Curve, Elasticity & Forecasting Market Structures - Market Classification & Price Determination National Income - Concept, Types and Measurement Inflation - Concept, Types and Measurement Business Ethics & CSR Ethical Issues & Dilemma Corporate Governance Value Based Organisation
2Organisational Behaviour
Significance & Theories Individual Behaviour - Personality, Perception, Values, Attitude, Learning and Motivation Group Behaviour - Team Building, Leadership, Group Dynamics Interpersonal Behaviour & Transactional Analysis Organizational Culture & Climate Work Force Diversity & Cross Culture Organisational Behaviour Emotions and Stress Management Organisational Justice and Whistle Blowing Human Resource Management - Concept, Perspectives, Influences and Recent Trends Human Resource Planning, Recruitment and Selection, Induction, Training and Development Job Analysis, Job Evaluation and Compensation Management
3Human Resource Management
Strategic Role of Human Resource Management Competency Mapping & Balanced Scoreboard Career Planning and Development Performance Management and Appraisal Organization Development, Change & OD Interventions Talent Management & Skill Development Employee Engagement & Work Life Balance Industrial Relations: Disputes & Grievance Management, Labour Welfare and Social Security Trade Union & Collective Bargaining International Human Resource Management - HR Challenge of International Business Green HRM
4Accounting and Financial Statement Analysis
Accounting Principles and Standards, Preparation of Financial Statements Financial Statement Analysis - Ratio Analysis, Funds Flow and Cash Flow Analysis, DuPont Analysis Preparation of Cost Sheet, Marginal Costing, Cost Volume Profit Analysis Standard Costing & Variance Analysis Financial Management, Concept & Functions Capital Structure - Theories, Cost of Capital, Sources and Finance Budgeting and Budgetary Control, Types and Process, Zero base Budgeting Leverages - Operating, Financial and Combined Leverages, EBIT–EPS Analysis, Financial Breakeven Point & Indifference Level
5Financial Management
Value & Returns - Time Preference for Money, Valuation of Bonds and Shares, Risk and Returns, Capital Budgeting - Nature of Investment, Evaluation, Comparison of Methods, Risk and Uncertainly Analysis Dividend - Theories and Determination Mergers and Acquisition - Corporate Restructuring, Value Creation, Merger Negotiations, Leveraged Buyouts, Takeover Portfolio Management - CAPM, APT Derivatives - Options, Option Payoffs, Option Pricing, Forward Contracts & Future Contracts Working Capital Management - Determinants, Cash, Inventory, Receivables and Payables Management, Factoring International Financial Management, Foreign exchange market
6Strategic Management
Concept, Process, Decision & Types Strategic Analysis - External Analysis, PEST, Porter's Approach to industry analysis, Internal Analysis - Resource Based Approach, Value Chain Analysis Strategy Formulation - SWOT Analysis, Corporate Strategy - Growth, Stability, Retrenchment, Integration and Diversification, Business Portfolio Analysis - BCG, GE Business Model, Ansoff's Product Market Growth Matrix Strategy Implementation - Challenges of Change, Developing Programs Mckinsey 7s Framework Marketing - Concept, Orientation, Trends and Tasks, Customer Value and Satisfaction Market Segmentation, Positioning and Targeting Product and Pricing Decision - Product Mix, Product Life Cycle, New Product development, Pricing - Types and Strategies Place and promotion decision - Marketing channels and value networks, VMS, IMC, Advertising and Sales promotion
7Marketing Management
Consumer and Industrial Buying Behaviour: Theories and Models of Consumer Behaviour Brand Management - Role of Brands, Brand Equity, Equity Models, Developing a Branding Strategy, Brand Name Decisions, Brand Extensions and Loyalty Logistics and Supply Chain Management, Drivers, Value creation, Supply Chain Design, Designing and Managing Sales Force, Personal Selling Service Marketing - Managing Service Quality and Brands, Marketing Strategies of Service Firms Customer Relationship Marketing - Relationship Building, Strategies, Values and Process Retail Marketing - Recent Trends in India, Types of Retail Outlets. Emerging Trends in Marketing - Concept of e-Marketing, Direct Marketing, Digital Marketing and Green Marketing International Marketing - Entry Mode Decisions, Planning Marketing Mix for International Markets
8Statistics and Research Methods for Management
Statistics for Management: Concept, Measures Of Central Tendency and Dispersion, Probability Distribution - Binominal, Poison, Normal and Exponential Data Collection & Questionnaire Design Sampling - Concept, Process and Techniques Hypothesis Testing - Procedure, T, Z, F, Chi-square tests Correlation and Regression Analysis Operations Management - Role and Scope Facility Location and Layout - Site Selection and Analysis, Layout - Design and Process Enterprise Resource Planning - ERP Modules, ERP implementation Scheduling, Loading, Sequencing and Monitoring Quality Management and Statistical Quality Control, Quality Circles, Total Quality Management - KAIZEN, Benchmarking, Six Sigma, ISO 9000 Series Standards Operation Research - Transportation, Queuing Decision Theory, PERT / CPM
9International Business
Managing Business in Globalization Era, Theories of International Trade, Balance of payment Foreign Direct Investment - Benefits and Costs Multilateral regulation of Trade and Investment under WTO International Trade Procedures and Documentation, EXIM Policies Role of International Financial Institutions - IMF and World Bank Information Technology - Use of Computers in Management Applications, MIS, DSS Artificial Intelligence and Big Data Data Warehousing, Data Mining and Knowledge Management - Concepts Managing Technological Change
10Entrepreneurship Development
Concept, Types, Theories and Process, Developing Entrepreneurial Competencies Intrapreneurship - Concept and Process Women Entrepreneurship and Rural Entrepreneurship Innovations in Business - Types of Innovations, Creating and Identifying Opportunities, Screening of Business Ideas Business Plan and Feasibility Analysis - Concept and Process of Technical, Market and Financial Analysis Micro and Small Scale Industries in India, Role of Government in Promoting SSI Sickness in Small Industries - Reasons and Rehabilitation Institutional Finance to Small Industries - Financial Institutions, Commercial Banks, Cooperative Banks, Micro Finance
Paper-I — common to every subject
1Teaching Aptitude
Teaching: Concept, Objectives, Levels of teaching (Memory, Understanding and Reflective), Characteristics and basic requirements.
Learner’s characteristics: Characteristics of adolescent and adult learners (Academic, Social, Emotional and Cognitive), Individual differences.
Factors affecting teaching related to: Teacher, Learner, Support material, Instructional facilities, Learning environment and Institution.
Methods of teaching in Institutions of higher learning: Teacher centred vs. Learner centred methods; Off-line vs. On-line methods (Swayam, Swayamprabha, MOOCs etc.).
Teaching Support System: Traditional, Modern and ICT based.
Evaluation Systems: Elements and Types of evaluation, Evaluation in Choice Based Credit System in Higher education, Computer based testing, Innovations in evaluation systems.
2Research Aptitude
Research: Meaning, Types, and Characteristics, Positivism and Post-positivistic approach to research.
Methods of Research: Experimental, Descriptive, Historical, Qualitative and Quantitative methods.
Steps of Research.
Thesis and Article writing: Format and styles of referencing.
Application of ICT in research.
Research ethics.
3Comprehension
A passage of text be given. Questions be asked from the passage to be answered.
4Communication
Communication: Meaning, types and characteristics of communication.
Effective communication: Verbal and Non-verbal, Inter-Cultural and group communications, Classroom communication.
Barriers to effective communication.
Mass-Media and Society.
5Mathematical Reasoning and Aptitude
Types of reasoning.
Number series, Letter series, Codes and Relationships.
Mathematical Aptitude (Fraction, Time & Distance, Ratio, Proportion and Percentage, Profit and Loss, Interest and Discounting, Averages etc.).
6Logical Reasoning
Understanding the structure of arguments: argument forms, structure of categorical propositions, Mood and Figure, Formal and Informal fallacies, Uses of language, Connotations and denotations of terms, Classical square of opposition.
Evaluating and distinguishing deductive and inductive reasoning.
Analogies.
Venn diagram: Simple and multiple use for establishing validity of arguments.
Structure and kinds of Anumana (inference), Vyapti (invariable relation), Hetvabhasas (fallacies of inference).
7Data Interpretation
Sources, acquisition and classification of Data.
Quantitative and Qualitative Data.
Graphical representation (Bar-chart, Histograms, Pie-chart, Table-chart and Line-chart) and mapping of Data.
Data Interpretation.
Data and Governance.
8Information and Communication Technology (ICT)
ICT: General abbreviations and terminology.
Basics of Internet, Intranet, E-mail, Audio and Video-conferencing.
Digital initiatives in higher education.
ICT and Governance.
9People, Development and Environment
Development and environment: Millennium development and Sustainable development goals.
Human and environment interaction: Anthropogenic activities and their impacts on environment.
Environmental issues: Local, Regional and Global; Air pollution, Water pollution, Soil pollution, Noise pollution, Waste (solid, liquid, biomedical, hazardous, electronic), Climate change and its Socio-Economic and Political dimensions.
Impacts of pollutants on human health.
Natural and energy resources: Solar, Wind, Soil, Hydro, Geothermal, Biomass, Nuclear and Forests.
Natural hazards and disasters: Mitigation strategies.
Environmental Protection Act (1986), National Action Plan on Climate Change, International agreements/efforts -Montreal Protocol, Rio Summit, Convention on Biodiversity, Kyoto Protocol, Paris Agreement, International Solar Alliance.
10Higher Education System
Institutions of higher learning and education in ancient India.
Evolution of higher learning and research in Post Independence India.
Oriental, Conventional and Non-conventional learning programmes in India.
Professional, Technical and Skill Based education.
Value education and environmental education.
Policies, Governance, and Administration.
Official UGC-NET syllabus (ugcnet.nta.ac.in), Paper-II subject units, verbatim.
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