1Business Environment and International Business

  • Concepts and elements of Business Environment: Economic environment- Economic systems, Economic policies(Monetary and fiscal policies); Political environment- Role of government in business; Legal environment- Consumer Protection Act, Corporate Social Responsibility (CSR), Policy Environment : Third generation reforms, Industrial policy and simplementation. Industrial growth and structural changes.
  • Scope and importance of International Business; Theories of international trade; Tariff and non-tariff barriers; India's foreign trade policy, Foreign direct investment (FDI) and Foreign portfolio investment (FPI), Balance of payments (BOP): Importance and components of BOP, Regional Economic Integration: Trade creation and diversion effects; Regional Trade Agreements: European Union (EU), ASEAN, SAARC, G20, BRICS, NAFTA, International Economic institutions: IMF, World Bank, ADB, UNCTAD, World Trade Organisation (WTO): Functions and objectives of WTO.

2Accounting

  • Basic accounting principles; concepts and postulates, Partnership Accounts: Admission, Dissolution and Insolvency of partnership firms, Corporate Accounting: Issue, forfeiture and reissue of shares; Liquidation of companies; Hire purchase & installment accounting, Holding company accounts, Cost and Management Accounting: Marginal costing and Break-even analysis; Standard costing; Budgetary control; Process costing; Activity Based Costing (ABC); Financial Statements Analysis: Ratio analysis; Funds flow Analysis; Cash flow analysis, Human Resources Accounting; Inflation Accounting; Environmental Accounting, Indian Accounting Standards and IFRS, Responsibility Accounting.

3Business Economics

  • Meaning and scope of business economics, Objectives of business firms, Demand analysis: Law of demand; Elasticity of demand and its measurement; Consumer behavior: Utility analysis; Indifference curve analysis, Revealed preference theory, Law of returns : Law of Returns to Scale, Theory of cost: Short-run and long-run cost curves, Price determination under different market forms: Perfect competition; Monopolistic competition; Oligopoly-Price leadership model; Duopoly, Monopoly; Price discrimination, Pricing strategies: Price skimming; Price penetration; Peak load pricing, pioneer pricing.

4Business Finance

  • Scope and sources of finance; Cost of capital and time value of money, Capital structure, Leverages- Operating, Financial & Combined Leverages, EBIT- EPS Analysis, Capital budgeting decisions: Working capital management; Dividend decision: Theories and policies, Risk and return analysis; Foreign exchange market; Exchange rate risk and hedging techniques, International financial markets and instruments: Euro currency; GDRs; ADRs, International arbitrage; Portfolio management- CAPM, APT; Derivatives-future and option.

5Business Statistics and Research Methods

  • Measures of central tendency, Measures of dispersion, Measures of skewness, Correlation and regression of two variables, Association of attributes, Probability distributions: Binomial, poisson and normal distributions, Research: Concept and types; Research designs, Data: Collection and classification of data, Sampling and estimation: Concepts; Methods of sampling - probability and non-probability methods; Sampling distribution; Central limit theorem; Standard error; Statistical estimation, Hypothesis testing: z-test; t-test; ANOVA; Chi–square test.

6Business Management and Human Resource Management

  • Principles and functions of management, Planning – Objectives, Planning process and decision making, Organization structure: Formal and informal organizations; Span of control, Responsibility and authority: Delegation of authority and decentralization, Directing, Motivation and leadership: Concept and theories, Controlling, PERT and CPM and business ethics,
  • Human resource management: Concept, role and functions of HRM; Human resource planning; Recruitment and selection; Training and development; Compensation management: Job evaluation; Incentives and fringe benefits, Performance appraisal including 360 degree performance appraisal, Collective bargaining and workers' participation in management, Personality: Perception; Attitudes; Emotions; Group dynamics; Power and politics; Conflict and negotiation; Stress management, Organizational Culture: Organizational development and organizational change

7Banking and Financial Institutions

  • Types of banks: Commercial banks; Regional Rural Banks (RRBs); Foreign banks; Cooperative banks, Reserve Bank of India: Functions; Role and monetary policy management, Basel norms; Risk management; NPA management, Financial markets: Money market; Capital market; Government securities market, Financial Institutions: Non-Banking Financial Companies (NBFCs); Mutual Funds; Financial Regulators in India, financial inclusion, Digitisation of banking and other financial services: Internet banking; mobile banking; Digital payments systems

8Marketing Management

  • Marketing: Concept and approaches; Marketing channels; Marketing mix; Strategic marketing planning; Market segmentation, targeting and positioning, Product decisions: Concept; Product line; Product mix decisions; Product life cycle; New product development, Pricing decisions: Factors affecting price determination; Pricing policies and strategies, Promotion decisions: Role of promotion in marketing; Promotion methods - Advertising; Personal selling; Publicity; Sales promotion tools and techniques; Promotion mix, Distribution decisions: Channels of distribution; Channel management, Consumer Behaviour; Consumer buying process; factors influencing consumer buying decisions, Service marketing, Trends in marketing: Social marketing; Online marketing; Green marketing; Direct marketing; Rural marketing; CRM, Retailing & SERVQUL.

9Legal Aspects of Business

  • Indian Contract Act, 1872: Elements of a valid contract; Capacity of parties; Free consent; Discharge of a contract; Breach of contract and remedies against breach; Quasi contracts; Special contracts: Contracts of indemnity and guarantee; contracts of bailment and pledge; Contracts of agency, Sale of Goods Act, 1930: Sale and agreement to sell; Doctrine of Caveat Emptor; Rights of unpaid seller and rights of buyer, Negotiable Instruments Act, 1881: Types of negotiable instruments; Negotiation and assignment; Dishonour and discharge of negotiable instruments, Partnership Act 1932-admission, sharing of profit, minor inclusion, insolvency of partner & dissolution of partnership firms, The Companies Act, 2013: Nature and kinds of companies; Company formation; Management, meetings and winding up of a joint stock company, Limited Liability Partnership: Structure and procedure of formation of LLP in India, The Competition Act, 2002: Objectives and main provisions, The Information Technology Act, 2000: Objectives and main provisions; Cyber crimes and penalties, Intellectual Property Rights (IPRs) : Patents, trademarks and copyrights.

10Income-tax and Corporate Tax Planning

  • Income-tax: Basic concepts; Residential status and tax incidence; Exempted incomes; Agricultural income; Computation of taxable income under various heads; Deductions from Gross total income; Corporate Tax Planning: Concepts and significance of corporate tax planning; Tax avoidance versus tax evasion; Techniques of corporate tax planning; Tax considerations in specific business situations: Make or buy decisions; Own or lease an asset; Retain; Renewal or replacement of asset; Shut down or continue operations, Deduction and collection of tax at source; Advance payment of tax; Goods and Services Tax (GST): Objectives and main provisions; Benefits of GST; Implementation mechanism; Working of dual GST

General Knowledge — common to every subject

1Current Affairs

  • A. Major events & Current Affairs : National/International
  • B. Personalities in News
  • C. Sports News
  • D. Current Research in the field of Science.

2Teaching and Research Aptitude

  • A. Teaching : Nature, Objectives, Need, Methods Evaluation and Factor Affecting Teaching
  • B. Research : Meaning and Methods
  • C. Data : Source, Collection and Analysis
  • D. Role of UGC in Qualitative Development in Higher Education.

3Information and Communication Technology (ICT)

  • A. ICT : Meaning, Advantages and Disadvantages
  • B. Basics of Internet & E-mailing
  • C. General Abbreviation and Terminology.

4People and Environment

  • A. People & Environment Interaction
  • B. Environmental Depredation : cause & Solution
  • C. National and International affairs for better Environment
  • D. Environmental Control.

5Indian History and Geography

  • A. Salient Features of Indian Culture
  • B. Indian National Movement (1857-1950)
  • C. Origin of Universe and Solar System
  • D. Indian Geography (General).

6Indian Constitution and Economy

  • A. Preamble, Fundamental Rights and Directive Principles
  • B. Indian political system : Legislative Executive and Judiciary
  • C. Election Commission and Public Service Commission
  • D. Population, Poverty, Unemployment; Planning and Development; Income Tax
  • E. Agriculture, Industry, Trade; Money, Currency, Banking and Capital Market.

UPESSC Assistant Professor syllabus, Commerce (Subject Code-68), Syllabus/upessc_2026/Commerce_en.pdf — transcribed from the scanned pages, wording as printed.

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